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Become a Peerless-AV® Sales expert

The Peerless-AV® Sales Training Program focuses on selling strategies for dealers, distributors and retailers to increase attachement rates and profits in the mounting solutions and AV accessories categories.

Our training program is designed to help you understand the cutting-edge technology offered by Peerless-AV. From wireless HD signal transmission systems that encompass Wi-Fi, Outdoor TVs and Displays that are fully viewable in direct sunlight, to award winning LED Video Wall Mounting Solutions, Kiosks and TV Mounts.

Interested in becoming a Peerless- AV® certified installer?

Visit our installers training page to see how.

Take advantage of the Peerless-AV® Sales Training Program and feel confident selling Peerless-AV Products

Program is complimentary for Peerless-AVБ Resellers

Provides a complete overview of Peerless-AV® products

Answers FAQs

Highlights current market trends in the most popular pro AV categrories and their effect on your product portfolio

Obtain new selling strategies in the ever-changing market of pro AV needs

Offers leave-behind materials that help increase attachement rates

6 ways your sales
organization will improveBy using the sales training program

Increase success in meeting and exceeding sales quotas
Achieve higher win rates
Better align solutions to customer needs
Decrease sales force turnover
Gain greater understanding for what makes a customer buy
Increase up-selling, cross-selling and on-selling to other products

Reserve your training session

Fill out the form below if you are interested in having a personal instructor come to you. You can also send us an email at or call us at (800) 865-2112 ext 420.

Sorry, but we only offer in-person training in the United States at this time.
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Meet your instructor

Meet your instructor

Wade D. Wollock

Director of Corporate Sales Training

Wade D. Wollock has been the Director of Corporate Sales Training for the past 11 years with Peerless-AV®. He has extensive experience in training, training program development, and project management. Prior to joining Peerless-AV, Wade has served as the National Sales Training Manager at Best Buy Corporate.

In his role at Peerless-AV, Wade is responsible for developing content and conducting national sales training programs on selling strategies for dealers, distributors and retailers. Under his leadership his programs provide an understanding on how to increase attachment rates and profits in the AV mounting solutions and accessories.

In addition to sales training, Wade also directs Peerless-AV's Certified Installer Training Program, which is accredited by various organizations. In his free time Wade enjoys the summers of Minneapolis Minnesota boating and biking.

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